More than once a night | Marketing Campaign

THE PROJECT

An online and radio campaign that asked men if they were a ‘More than once a night man’ in order to raise public awareness of the symptoms of benign prostatic hyperplasia (enlarged prostate) using a light-hearted marketing approach.

WHAT WE DID

General and creative strategy, multichannel tactical plan, copy and scriptwriting, creative campaigns including owned digital media (YouTube, Facebook, website), paid media (radio, print, outdoor) and video production.